Want to be a top sales performer or a truly great sales leader? Start with your structure, your process, and your numbers.
Success in sales is not luck. It’s not personality. It’s not even experience.
It’s clarity, consistency, and knowing your business inside out.
If you want to perform at the top, you must be crystal clear on:
1. Your Sales Structure & Process
A repeatable sales process is the backbone of predictable success.
If you cannot map your sales stages, you cannot manage them — and you certainly cannot improve them.
2. Your Call-to-Sale Ratios
Every top salesperson knows their activity numbers:
- How many calls you make
- How many convert to meetings
- How many meetings convert to proposals
- How many proposals convert to sales
Your ratios tell you where the gaps are — and where your opportunities lie.
3. Your Sales Cycle
How long does it take a new lead to become a client?
If you don’t know this, you can’t forecast, plan, or grow.
4. The 80/20 Rule Across Your Entire Business
Your top 20% of clients drive most of your revenue — by area, region, product, or service.
But the other 80% matter too.
Do your homework:
- Where are they up to in their business journey?
- What’s driving them?
- What outcomes do they want to achieve?
The same 80/20 rule applies to everything:
- Client spend
- Product performance
- Regions and industries
- Accounts payable and slow-paying clients
- Call-to-sale ratios
- Team performance
- Return on investment
- Training and development
- Software and system upgrades
You cannot lead effectively if you don’t know the numbers that drive your results.
5. ROI on Everything You Do
Sales leadership is strategic.
It’s about investing in:
- The right people
- The right training
- The right systems
- The right clients
- The right markets
Everything must tie back to ROI — time, money, effort, and results.
So here’s the real question:
Do you truly know your numbers? Your structure? Your process?
Or is it time to do the deeper work so you can sell smarter, lead stronger, and remain (or become) the market leader?
If you want to build a sales process that’s clear, measurable, and built for top performance, I can help.